Indeed, in its initial testing, Reddit says that one in five users joined at least one new community after using the Discover Tab. How refined, and accurate, those matches are will go a long way in determining the true value of the new surface, but it could be a good way to find more relevant communities and discussions, and get people spending more time in the app. For example, if a redditor subscribes to and spends a significant amount of time in football and baseball subs, Discover Tab will prompt them with other sports-related content.” What we show is based on communities they’re already a part of as well as time spent. “ We’re able to tailor each redditor’s Discover Tab to surface what we think they’ll enjoy the most.
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